Like all other things, there are always believers and naysayers. But if you look at it logically, there are very few reasons for your business not to have at least a social media account of its own. Why? Because creating one is very simple, quick, and inexpensive, while the benefits from getting seen by broader groups of people online are massive.
5 reasons how social media can boost your business
With carefully planned strategies, social media can connect your brand with the target audiences, new customers, or even potential business partners.
Inspire content creators to try and to talk about your brand: Business owners usually spend so much time and effort in designing and developing products and services - to make it different, special, and experiential. Quite often, those amazing concepts, hard work behind the scenes, and meaningful initiatives have not been communicated to the right people who may appreciate and become big fans. This is when social media comes into play; putting some photos, videos, and stories up online can get you noticed by people who could be interested in the concept you are trying to portray. It might also encourage influencers to get first-hand experiences and to even create a few UGCs (User Generated Contents) about it.
Help your brand stay top of mind: According to 2021 study by PEW Research Centre, 70% of social media users check their social media at least once a day. On top of that, up to 49% of people report scrolling through social media feeds multiple times a day. If you are looking for any place where your brand can be in people’s sights more frequently to remind them of your existence - this is it!
Humanise your brand: There is always so much to talk about, especially when it comes to your passions. However, most businesses don’t have enough time for passionate talks to create ‘human connection’ with every one of their customers when they visit the physical locations. What makes this connection so important? It’s authenticity. And authenticity will build trust, which will later build stronger relationships and brand loyalty. But don’t you worry :) You can always speak more on social media and get it louder; show people what you value, how much you love what you do, how you treat your staff, or even how you create your products or services.
Allow people to start casual conversations with the brand: Social media is seen as a low-commitment channel to reach out and express interest in products and services instantly. This makes social media an efficient leads generator.
Help your brand manage crisis and communicate better: From lettuce shortage to water leakage, unfortunate events and urgencies are sometimes inevitable and unforeseeable. These instances, most of the time, result in frustration and dissatisfaction of the customers. But that latter part is preventable. You do not need to wait until you get a few one star reviews on Google to make your difficult situation known by broader customers. You can utilise your social media space to make people aware of the problems without having to visit your physical locations for the bad surprises.
These are just a few wins your business can enjoy from having great social media presence and exposure.
Mentello team is always here to help you look for the best digital strategy for your business, and, of course, to grow together with you.
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